You’ve had a business idea for a while now and you’ve decided to take the big leap! First thing you need to get started is a company logo. The only problem is that you’ve never done this sort of thing before and you’re not sure how to go ahead with it. There are two ways you can proceed. You can get in touch with a web agency / freelance designer or you can design your logo online. Today, a number of quality online logo design sites exist on the web. Whether you choose the first or second option, you have to take into account a few key points. First and foremost it’s important to check out the other company’s logos in the same industry as you. You have to find the perfect blend between fonts, icons and colors. Your logo reflects your company’s identity and is the first thing that clients are going to see.
Contacting a web agency or freelance designer is a good way of creating a custom logo. But it’s not the easiest way… You have to have a briefing read for the designers in order for them to work on something that suits you! Failing to supply the right information may result in a poor quality logo design. So you have to make sure that you already have a good idea of what you want and also insure yourself that you are working with the right people. Price wise, contacting a web agency or a freelance design can be quite pricy! In general, you are looking at around $500 minimum if you want something descent. For those who do not have this kind of budget, the online logo design option is much more affordable. On average, these kind of sites charge anywhere from $30 to $60 for a full logo package.
I suggest you a great site for designing online logos is logogenie.net.
Here’s a few advantages of creating a, online logo:
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You have total control over your logo. You simply choose your logo composition on the site and customize the composition using the online tools.
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- You save a lot of time creating your logo. Once you have finished your online logo, you can download it right away. Delivery with web agencies or freelancers can take up to 3 weeks, sometimes more depending on the availabilities.- No hassles, if you do’t find the logo that suits you, you won’t be losing any money. Most web agencies and freelancers ask for a not refundable account, usually half the price of the logo.
- You won’t break your budget creating a logo online as the prices are about 5 to 6 times cheaper online.Logogenie leads you every step of the way, simply enter you company name and slogan, choose a logo composition from the many layouts available on the site and add your finish touch with the online tools!
- Whichever way you decide to design your logo, the deliverables are very important. Insure yourself that all of the files are included in the delivered bundle. If you need to use your logo on printed supports such as banners, pamphlets, business cards... Make sure that you have the EPS vector format of your logo. This format allows you to enlarge your logo on printed supports without any quality loss.
- You should be able to obtain multiple formats of your logo in JPG, PNG and PDF formats so that you can use your logo freely on any support. Both ways of designing a logo should include all of these formats, but logogenie goes even further. They supply you with the social network package which includes a set of profile images cropped to size for facebook, Linkedin, Pinterest, Twitter so that you can integrate your logo to you network profiles.
